In a significant move for Pakistan’s hybrid vehicle market, Honda has officially launched its first locally assembled hybrid car — the Honda HR-V e:HEV. Priced at Rs. 8,999,000 ex-factory, the new HR-V hybrid directly challenges its main rival, the Toyota Corolla Cross Hybrid, which carries the same price tag.
Video Credits: PakWheels
With this launch, Honda joins the growing league of automakers offering locally assembled hybrid vehicles in Pakistan. Toyota, Haval, and MG already have a head start, with the Corolla Cross HEV, Haval Jolion HEV, and MG HS PHEV respectively. Among these, the Haval Jolion HEV is slightly more expensive than the HR-V, priced at Rs. 9,295,000 — a difference of just Rs. 296,000.
This launch marks a major milestone for Honda in Pakistan. While the company has offered hybrid models globally for years, this is its first hybrid to be assembled locally (CKD). Local production not only supports the government’s push for increased localization but also brings practical benefits for consumers, including potentially better spare parts availability and improved after-sales support.
Honda’s move comes at a time when Pakistani car buyers are increasingly considering hybrid vehicles as fuel prices rise and environmental awareness grows. The test drives for the HR-V e:HEV have officially begun today, giving potential buyers a chance to experience the new model firsthand. This strategic pre-launch test drive phase will also help Honda gauge customer feedback and fine-tune its market strategy.
